JUVENOIA

Rebrand for JUVENOIA, an independent record label

JUVENOIA Records is a record label centered on the energy of emerging sound and the cultural shifts driven by new generations of artists. Rooted in the idea of juvenoia, the unease that often accompanies rapid cultural change, the project reframes this tension as a productive space where new music, styles, and communities take shape.

Working closely with the label’s art director an identity was created that represents the boundary-breaking, unapologetic attitude of the music they produce. The brand identity system draws influence from underground music culture, protest graphics, and zine aesthetics to assert the label as a bold changemaker within the industry.

By employing bold, distorted typography, rigid grid systems, and high-contrast duotone imagery, the branding demonstrates the friction that exists between tradition and innovation, a clash JUVENOIA plays a major role in.

Graphic Design
    ↪ Brand Identity