South Beach Wine & Food Festival 

A speculative redesign of the identity for the South Beach Wine & Food Festival in Miami, FL.

As a Miami native, I am very familiar with the South Beach Wine and Food Festival and have always been bothered by the cliché and flashy branding and imagery used by the festival.

This rebrand veers away from the outdated, stereotypical visuals that are associated with Miami while evoking the bold, vibrant nature of the city and the flavors of the food served at the festival. Simultaneously, the graphic elements call upon the prominent Art Deco roots of South Beach.

Click here to see a blog post describing my process designing the identity.

Work created for a Branding course at Boston University.

Graphic Design
    ↪ Event Identity