joujete

Joujete is a loungewear brand that prides itself on its unique designs, high quality products, and sustainable and ethical standards of production. 

Working directly with the founder of the company, an identity was created that embodies and encompasses the feeling of comfort, airiness, and calm that you feel when wearing the shorts while also honoring the history and familial ties that are central to the brand’s story. Joujete, the founder’s grandmother, has been making these shorts for her friends and family for the past 30 years and is the reason for the creation of the company.

Click here to see a blog post describing the process of designing the identity.

Graphic Design
    ↪ Brand Identity